The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

Overview

From "tech mogul" (Los Angeles Times) Oliver Luckett and MIT Media Lab's Michael Casey, a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit. The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life. The book, The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life [Bulk, Wholesale, Quantity] ISBN# 9780316359528 in Hardcover by Oliver Luckett;Michael J. Casey may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.