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    The Rise of Marketing and Market Research

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    ISBN: 9781349343881
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    The Rise of Marketing and Market Research (9781349343881)

    Palgrave Macmillan

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    Palgrave Macmillan

    The Rise of Marketing and Market Research (9781349343881)


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    This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

    The book, The Rise of Marketing and Market Research (9781349343881) [Order Bulk Books, Wholesale, Quantity Discount] with ISBN# 9781349343881 in by Berghoff, H., Scranton, P., Spiekermann, U., may be ordered bulk quantities. Minimum orders start at copies.

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    Product details

    Publisher: Palgrave Macmillan US
    Contributors: Berghoff, H., Scranton, P., Spiekermann, U.,
    Publication Date: 10/19/2012
    Language: English
    Pages: 312
    Publisher: Palgrave Macmillan US
    Contributors: Berghoff, H., Scranton, P., Spiekermann, U.,
    Publication Date: 10/19/2012

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