Find Your Fight

How to fight for what matters most—a practical and empowering guide for activists and advocates on how to speak out, spark controversy, and stand up for a cause, from an accomplished and dedicated ally on the front lines of change. 

Before you can become an effective activist or trusted ally, you first have to find your fight—to pinpoint the issue or issues that matter most to you. Once you figure this out, you can start moving what’s inside you to the outside, where change happens.  

For more than three decades, Jay Ruderman, activist and president of the Ruderman Family Foundation, has been doing just that, working to change popular opinion and influence public policy on the issues that move him, from promoting disability inclusion and mental health advocacy to changing the culture of the entertainment industry. 

In this inspiring call to action, Ruderman offers aspiring activists and advocates hard-earned wisdom, sure-fire strategies, and actionable lessons for how to create controversy, speak up, and grab attention for the causes closest to their hearts, including how to: 

• Be persistent and be prepared
• Spark controversy 
• Leverage power
• Know your “no” 
• Fight forward 

With authenticity, purpose, and an inspiring call to action, Ruderman details his many successes (and more than a few setbacks) to illustrate these lessons in action. Complementing his stories are profiles of notable activists and advocates from the past and present, including Congressman John Lewis, Yippie iconoclast Abbie Hoffman, NBA star Kevin Love, and water rights activist and community organizer Amariyanna “Little Miss Flint” Copeny, among others.