Marketing

Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien.

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a...

This book includes the refereed Selected Papers of the 20th International Conference on Computer-Aided Architectural Design. INTERCONNECTIONS: Co-computing Beyond Boundaries, CAAD Futures 2023, held in Delft, The Netherlands, in July...

This book constitutes selected papers of the 19th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2021, held in Los Angeles, CA, USA, in July 2021.The 33 revised full papers presented were carefully reviewed and...

This book constitutes selected papers of the 18th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2019, held in Daejeon, Republic of Korea, in June 2019. The 34 revised full papers presented were carefully reviewed...

This two-volume set CCIS 961 and 962 constitutes the refereed post-conference proceedings of the First International Conference on Transdisciplinary Multispectral Modeling and Cooperation for the Preservation of Cultural Heritage, TMM_CH 2018, held in...

This two-volume set CCIS 961 and 962 constitutes the refereed post-conference proceedings of the First International Conference on Transdisciplinary Multispectral Modeling and Cooperation for the Preservation of Cultural Heritage, TMM_CH 2018, held in...

This book constitutes selected papers of the 17th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2017, held in Istanbul, Turkey, in July 2017. The 22 revised full papers presented were carefully reviewed and...

This book constitutes the refereed proceedings of the 15th International Conference on Systems Simulation, Asia Simulation 2015, held in Jeju, Korea, in November 2016.The 11 revised full papers presented were carefully reviewed and selected from 126...

This book constitutes the refereed proceedings of the First Conference on Creativity in Intelligent Technologies and Data Science, CIT&DS 2015, held in Volgograd, Russia, in September 2015. The 66 revised full papers and two short papers presented were...

This book constitutes the refereed proceedings of the 16th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2015, held in São Paulo, Brazil, in July 2015. The 33 revised full papers presented were carefully reviewed...

This book constitutes the refereed proceedings of the 15th International Conference on Computer-Aided Architectural Design Futures, CAAD Futures 2013, held in Shanghai, China, in July 2013. The 35 revised full papers presented were carefully reviewed and...