Springer Gabler

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations (9783658330569)

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Kundenerlebnisse in Ferienwelten (9783658315429)

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Impacting the Sensory Experience of Products (9783658212056)

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Corporate Foresight mittels Geschäftsprozesspatenten (9783658076306)

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Social Media als Instrument der Kundenkommunikation (9783658223168)

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Die Teilnahmebereitschaft an mobilen Web-Befragungen (9783658217945)

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Kundenzufriedenheit und Kundenloyalität in Multikanalsystemen des Einzelhandels (9783658152918)

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Einstellungs- und Verhaltenswirkungen im Event-Sponsoring (9783658029371)

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Orientierung in bekannten und unbekannten Ladenumwelten (9783658013554)

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Konkurrenzvorteile am Point-of-Sale (9783658002046)

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Erfolgswirkungen von Markenallianzen (9783834928764)

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Selbstkongruenz im Multichannel-Retailing (9783658160616)

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