Springer Gabler

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Preispolitik (9783642379468)

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Strategischer Wettbewerb (9783642369902)

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Employer Branding in der Sozialwirtschaft (9783658011956)

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Brand Cre-Activity (9783658012014)

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Pfadabhängigkeit in Geschäftsbeziehungen (9783658011314)

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Commodity Marketing (9783658029241)

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Marketing ist eine Wissenschaft ... (9783658028909)

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Global Website (9783658028664)

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Stadtslogans zur Umsetzung der Markenidentität von Städten (9783658028725)

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Responsible Communication (9783642389412)

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Sustainable Marketing Management (9783658024369)

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Praxisorientiertes Eventmanagement (9783658023454)

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