Springer Gabler

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Zusammenarbeit in der Neuproduktentwicklung (9783658120382)

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Top-down- und Bottom-up-Ansätze im Innovationsmanagement (9783658068400)

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Produktvorankündigungen als Marketinginstrument (9783658061258)

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Ausgewählte Problemfelder der Marktorientierung (9783658043278)

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Wirtschaftlichkeit schwimmender Offshore Windenergieanlagen (9783658195809)

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Kundenerlebnisse in Ferienwelten (9783658315429)

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Umsetzungskompetenz als Erfolgsfaktor in Tourismusdestinationen (9783658155902)

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Price and Product-Mix Decisions Under Different Cost Systems (9783658193201)

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Bedeutung von Clustern für die Innovativität von Unternehmen (9783658278175)

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Forward-looking External Search as a Driver for Innovation (9783658261801)

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User Innovation Barriers’ Impact on User-Developed Products (9783658255053)

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Patent Intelligence zur unternehmensrelevanten Wissenserschließung (9783658240653)

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