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Born Global Standard Establishers: Einfluss- und Erfolgsfaktoren für die internationale Standardsetzung und -erhaltung
ISBN:
9783834929754
List Price:
$99.00
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Simone Wurster untersucht die Erfolgsfaktoren für die Realisierung internationaler De-facto-Standards durch junge Firmen, den sog. „Born Globals“. Sie entwickelt ein Grounded-Theory-basiertes Modell für die Standardsetzung und -erhaltung auf der Datenbasis von 22 Fallstudien aus vier Kontinenten.
